WORK
As they say in hip-hop: I do work.
Here's a sample, or five.
Pixability
Pixability, Inc.
YouTube Ad Campaign & Channel Management - 2015
After almost a year of interning at Pixability, I have learned to wear many hats I never imagined I'd be capable of trying on. In December 2014, I was dead-set on copywriting. Video SEO, strategic metadata for clients of polar industries? Cake. As the months passed, however, I was pulled on data-intensive projects for Google, with whom Pixability enjoys a close partnership, and required to learn a whole set of vital skills for success in an increasingly digital, data-driven industry. Once on board for a full-time summer schedule, I discovered a new love for account management and client services through execution of TrueView ad buying via Google AdWords for Video, campaign targeting research and implementation, and data reporting using Pixability's patent-pending software for clients of myriad industries.
Check out my villainous beauty vlogger character in the promo spot for Pixability's 2015 Beauty Study, recognized by The Wall Street Journal and Ad Age upon its highly-anticipated release in June.
Outbreak
Skateboards
Outbreak Skateboarding Company
Social Media Revamp- Summer 2014
When joining the OBB team, I immediately discovered that they had almost no social media following. Though OBB's founder and CEO didn't personally see the value in social media, to me this cool and conversational brand NEEDED that social media presence to engage with its target audience most effectively. I looked at OBB's existing accounts on each of the major platforms you see listed in this document and suggested the most foundational tactics to acquire a steady following.
UQ Marketing
UQ Marketing
Spring 2014
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As virtual intern for UQ Marketing, I was one of ~50 interns representing the country's largest universities providing information on college students' brand preferences - which included deep exploration of my own. My weekly assignments included primary and secondary data collection, writing an analytical essay and blog post, updating my social media to reflect daily life at BU, and creating a hypothetical ad for a brand whose advertising was lacking (can you tell it was my first and only experience with Photoshop at that point?)
Click here to see why they hired me.
Academic Samples
Fundamentals of Creative Devel. - Spring 2015
Writing for Mass Communication - Fall 2014
BU AdClub - Spring 2014
Intro to Advertising - Fall 2013
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Academic writing samples (i.e. blog posts, press releases, proposals) available upon request.